Beats packs ANC and hands-free Siri into its tiny $150 Studio Buds.

Beats by Dre has announced its new Studio Buds, a powerful pair of true wireless earbuds. As the name suggests, Beats wants to market these buds as the sort of headphones that both music industry professionals and laypeople will love.

The Studio Buds has a simple and striking design, with a sleek, minimalist exterior that encases a 8.2mm, central-piston-driven, dual-element diaphragm driver. That’s a mouthful, but the upshot is that this is a powerful driver that Beats says will provide sharp, striking sound at both high- and low-range frequencies. It was also purpose-built for active noise cancellation (ANC). At the touch of a button, these buds can block out ambient noise (ANC), or allow it in so that you can hear everything going on around you (Transparency Mode).

Beats packs ANC and hands-free Siri into its tiny $150 Studio Buds.

Beats Studio Buds come in three colors — black, white, and red and they are available for pre-order from June 14 in the U.S. and Canada, but won’t start shipping until June 24. They retail for $150.

Beats packs ANC and hands-free Siri into its tiny $150 Studio Buds.